Petra Östman | Stockholm, Sweden | Never Follow

October 4, 2018

Always so exciting to get custom orders but this one was really fun and tricky. The challenge was to do a dress that was really rock n' roll but with a bohemian print for a competition for alternative metal models for a pregnant girl. It was not easy to say the least b...

July 18, 2018

As you can see the website is now up to speed and finally the new items from the latest collection is in the shop! To celebrate we are giving away two garments!! To win all you have to do is to share and comment on the picture either on Instagram or Facebook. Why not d...

May 28, 2018

OH. MY. GOD. I've had the most amazing weekend last week. The big photoshoot that I have been planning and talking about for the last 6 months has finally happened and I couldn't feel more blessed. Everything went so well from the styling, photos and the looks of the c...

May 10, 2018

Fitting with the models to prepare for the big photoshoot! Can't really add something to the wonderful Words that they had to say.

May 2, 2018


I got the question if I wanted to model for the upcoming collection and since I'm both very interested in traveling and modelling it was easy to say yes. But most of all, helping other creative people out who is brave enough to build their own brand with their own pas...

April 15, 2018

Markus is rocking the Zeppelin shirt and a custom made hat.
Photo by: Stefan Westlund

 

"I really love the whole 70s rock style in Never Follow. It’s very Led Zeppelin and Jimi Hendrix which I love. I think I’ve had an interest in fashion since I were younger. It feels...

April 7, 2018

This is maybe a bit more than half of the clothes that will be a part of the spring collection. A lot of blood, sweat and tears has gotten into this and more will it be and the deadline for the photoshoot is coming up pretty soon now! My process varies a lot when I wor...

March 28, 2018

This is one of the pictures from the latest photos hoot. It’s taken by our new photographer Stefan Westlund who also will be shooting on our next shoot in Stockholm this may.

We really looking forward to it and the work and planing is all under way.

Stay tuned for more i...

March 20, 2018

The brand Never Follow Designs stand for just that, don't follow anyone else and only wear really unique garments that you really love. Life's too short for ugly mainstream fashion. I only make one of a kind garments that you've never seen before so don't be afraid to...

March 2, 2018

Alot is happening behind the scenes right now we’re so excited to share it with you as soon as possible. As you might have seen here my model Markus has started working with me and now has the responsibility for all social media and marketing for example and will also...

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