March 28, 2018

This is one of the pictures from the latest photos hoot. It’s taken by our new photographer Stefan Westlund who also will be shooting on our next shoot in Stockholm this may.

We really looking forward to it and the work and planing is all under way.

Stay tuned for more i...

February 10, 2018

Check out one of my favorite shirts from Never Follow. It's very tight and stretchy and I tend to use it all the time for every occasion. The paisley pattern on this perfect fabric has made me to completely fall in love with it. Have a Never Follow saturday and don't f...

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Petra Östman | Stockholm, Sweden | Never Follow