April 15, 2018

Markus is rocking the Zeppelin shirt and a custom made hat.
Photo by: Stefan Westlund


"I really love the whole 70s rock style in Never Follow. It’s very Led Zeppelin and Jimi Hendrix which I love. I think I’ve had an interest in fashion since I were younger. It feels...

April 7, 2018

This is maybe a bit more than half of the clothes that will be a part of the spring collection. A lot of blood, sweat and tears has gotten into this and more will it be and the deadline for the photoshoot is coming up pretty soon now! My process varies a lot when I wor...

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Petra Östman | Stockholm, Sweden | Never Follow