May 28, 2018

OH. MY. GOD. I've had the most amazing weekend last week. The big photoshoot that I have been planning and talking about for the last 6 months has finally happened and I couldn't feel more blessed. Everything went so well from the styling, photos and the looks of the c...

May 10, 2018

Fitting with the models to prepare for the big photoshoot! Can't really add something to the wonderful Words that they had to say.

May 2, 2018


I got the question if I wanted to model for the upcoming collection and since I'm both very interested in traveling and modelling it was easy to say yes. But most of all, helping other creative people out who is brave enough to build their own brand with their own pas...

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Petra Östman | Stockholm, Sweden | Never Follow