OH. MY. GOD. I've had the most amazing weekend last week. The big photoshoot that I have been planning and talking about for the last 6 months has finally happened and I couldn't feel more blessed. Everything went so well from the styling, photos and the looks of the clothes. I had the pleasure to work with the most amazing people. Stefan that risked his life more than once to get the greatest pictures, my best friend Sanna who did the styling and makeup for the boys. The amazing models Ida, Keith and Markus for being so professional and always deliver even though they were so exhausted at the end.
First we did a big studio photoshoot to get great pictures to the web shop that will be up and running in no time. The next day we went out in Stockholm and took amazing catalogue pictures for the marketing and I cant wait to see the results, we were at a lot of amazing locations that I hope is going to draw a lot of attention. That same night we went home to an intimate launch party that my wonderful friends helped me put together and then later that same night the real party started! We had the famous Pub Anchor for the real launchparty.
I already have a lot of request for the clothes and actually a few of the unreleased clothing have already been sold so don't hesitate to ask me if you see anything from the behind the scenes pictures that you like.